Augmented Reality - A New Way to Present Properties

The VR Musashi studio demonstrated its innovative approach during the preparations for the unique Czech Innovation Expo fair. Through virtual and augmented reality technology, it created a presentation on important 20th century Czech inventors, scientists, and innovators. During the fair, it developed Prague Histories, which guides you through an interactive walk around the city. VR Musashi used a similar approach when working with Svoboda & Williams on presentations of the Šárecký dvůr residential project. One result of this cooperation is the new Šárecký dvůr AR mobile app that uses augmented reality technology to allow you to browse through the model of the project on your phone or tablet. It is an interactive addition to our catalog, which will transport customers to the property they are considering to buy in an instant.

The application is highly intuitive, and, thanks to the ARKit 2.0 technology, it can display a 3D model of an apartment or entire residential project on any surface. Prospective buyers can therefore imagine the property in much greater detail than they can simply on paper, and they can also look around individual rooms using 360° spherical visualizations. The presentation also includes the exterior, two show flats, and the current unit list.

Alongside the mobile app, a full-fledged VR model of Šárecký dvůr was also created in collaboration with VR Musashi. The model is available upon agreement with a real estate broker. In the future, Svoboda & Williams will use this type of presentation as part of its marketing services for all larger residential projects.

Download the app for iOS.